Brain Switch/OG

Brain Switch
Contributors	Takashi Iba, Toko Miyake
Last modification	May 12, 2017
Source	Iba & Miyake (2010); Iba (2010)
Pattern formats	OPR Alexandrian
Usability
Learning domain
Stakeholders

Logic and Intuition —— Both are absolutely essential.

• When you are making research

• When you are creating something

• When you are writing a paper

• When you need to get a new view or idea

• When you are at a dead end

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Thinking tends to be leaning to only logic or intuition, which each is not enough to achieve a breakthrough.

• Logical thinking (left brain) inspires acute analysis and inference, and has persuasion.

• Intuitive thinking (right brain) inspires good ideas and expressions, and gives impression.

• It is difficult to use both modes of thinking at the same time.

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Think, switching two modes of logic and intuition.

• When you begin to think with your “left brain,” think logically as deep as possible. When you begin to think with your “right brain,” think intuitively as deep as possible.

• Switch your brains when you are at a dead end or think sufficiently. If you have thought with “left brain” by then, try to think about beauty and wealth of expression. For example, when you are writing something, draw pictures of what you express by words. In contrast, if you have thought with “right brain,” try to think about coherence and depth of logic. For example, when you are drawing a picture, think about the logic of the picture. By switching brains, you can find a new aspect of a matter.

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Brain Switch means switching ways of thinking that are logical and intuitive. In contrast, Bird’s Eye, Bug’s Eye (Bird’s Eye, Bug’s Eye) means switching viewpoints. If you are used to switching ways of thinking and viewpoints, you will provide Attractive Expression (Attractive Expression).